Streamlining a Talk of The Turf group website.
Introduction
In today’s digital age, a well-designed website can be a powerful tool. The site was also supposed to contain detailed information about the horses. It was important for TalkofTheTurf to have a website that will be well-optimized for SEO to improve its visibility on search engines.
1
SEO Optimization
To optimize the page for SEO, we performed extensive keyword research and incorporated those keywords into the page’s content and metadata.
2
Goals
To achieve these goals we utilized tools that allowed for easy updates and modifications to the website, as well as integrated payment processing.
Collaboration
The website was well-received by the Talk Of The Turf. It helps attract a significant amount of traffic. The website also ranks highly on search engine results pages, attracting even more traffic to the site.
Key Solutions Implemented
The collaboration between Talk Of The Turf and The Startup Nest resulted in the implementation of several innovative solutions:
Full website responsiveness: The Startup Nest ensured that the web application would be fully responsive on various devices, including mobile devices and laptops with different screen sizes. This ensured a seamless user experience for all visitors, regardless of the device they were using.
Efficient communication through contact forms: To facilitate communication between Talk Of The Turf and potential clients, The Startup Nest integrated various contact forms throughout the website, making it easy for visitors to get in touch with Talk Of The Turf.
Technical Implementations
We have explored various techniques, systems, programs, and technologies. Here are the three technologies that we used in this project:
Next.js
We used Next.js to improve performance and take advantage of its advanced features.
Tailwind CSS
To create a visually appealing and responsive design, The Startup Nest employed Tailwind CSS and the Tailwind UI component library.
Contentful CMS
The Startup Nest built business moves faster when teams producing content have a platform that empowers them to collaborate, innovate, and deliver impactful experiences at scale.